Regional Sr Director of Marketing

Company: V-Soft Consulting Group, Inc.
Location: Louisville
Posted on: April 5, 2025

Job Description:

Regional Sr Director of Marketing

If you want to know about the requirements for this role, read on for all the relevant information.
Primary Location: Louisville, Kentucky

V-Soft Consulting is currently hiring for a Regional Sr Director of Marketing for our premier client in Louisville, Kentucky.

Education and Experience - At least 7 years of experience in the gaming industry with at least 3 years at a managerial or supervisory level in gaming Marketing or Player Development. (Preferred).
4-year degree, or equivalent work experience, in a related field required.
Management abilities demonstrated in managing the marketing department operational effectiveness.
Public relations and customer service skills.
Maintaining interpersonal professional working relationships among all personnel.
Oral and written communication skills.
Willingness to assume overall responsibility relative to the performance of marketing and the property.
Analytical skills demonstrated in setting goals, analyzing results adjusting and delivering measurable results.
Valid Racing License.


WHAT YOU'LL DO:
Job Responsibilities: Plan and organize workloads and staff assignments, ensuring that each property's team is effectively trained, motivated, and evaluated to achieve optimal performance.
Create and implement packages and promotions that appeal to group and tourism markets, ensuring a seamless experience across both properties.
Create, review, and maintain records, reports, and other administrative documentation in a timely manner, ensuring compliance with organizational expectations and regulatory requirements.
Establish department standards, guidelines, and objectives for both properties, ensuring alignment with overall company goals.
Develop, implement, and manage comprehensive annual marketing plans, budgets, goals, and strategies for each property, ensuring they align with the overarching regional business objectives.
Focus on strategies that yield maximum market revenue and shareholder value by leveraging synergies between the two properties, identifying growth opportunities, and optimizing resource allocation.
Coordinate with internal & external vendors to execute promotions and campaigns that meet the distinct needs of each property.
Develop strategies to enhance customer satisfaction and retention, with a focus on increasing lifetime customer value.
Develop and execute cross-property sales strategies aimed at attracting group and tourism business customers, leveraging the unique offerings of both Derby City Gaming & Hotel and Derby City Gaming Downtown.
Analyze the financial performance of marketing programs across both properties, reviewing departmental financial activity to manage expenses within budget and maximize ROI.
Maintain an in-depth understanding of market trends, legal regulations, and industry standards that impact both properties, ensuring all marketing initiatives are compliant and competitive.
Leverage the strengths of each property to create complementary marketing initiatives that enhance the overall market presence of both properties.
Continuously monitor and assess market conditions to identify opportunities for growth, adjust strategies, and ensure both properties are well-positioned to capitalize on market trends.
Facilitate communication and collaboration between marketing teams at both properties to ensure consistency in messaging, promotions, and overall brand strategy.
Perform other duties as assigned.


Interested?
Qualified candidates should send their resumes to spedapalli@vsoftconsulting.com

V-Soft Consulting Group is recognized among the top 100 fastest growing staffing companies in North America, V-Soft Consulting Group is headquartered in Louisville, KY with strategic locations in India, Canada and the U.S. V-Soft is known as an agile, innovative technology services company holding several awards and distinctions and has a wide variety of partnerships across diverse technology stacks.

As a valued V-Soft Consultant, you're eligible for full benefits (Medical, Dental, Vision), a 401(k) plan, competitive compensation and more. V-Soft is partnered with numerous Fortune 500 companies, exceptionally positioned to advance your career growth.

V-Soft Consulting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

For more information or to view all our open jobs, please visit www.vsoftconsulting.com or call (844) 425-8425.

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